Last week I attended the Social Media Strategies Summit in Chicago. I enjoyed the conference, which was held at the Union League Club. Summit sessions focused on evolving and developing social media strategy, content creation and storytelling best practices, and video strategy and marketing best practices.
Presenters represented brands that included Microsoft, Walmart, Kickstarter, The Hershey Company, and American Family Insurance. Several sessions deserve mention for being better than the rest:
- “Case Study: Best Practices for Storytelling when Working with Influencers and Partners” (Sarah Scroggins, Advocate Health Care)
- “Lessons in Unconventional Innovation” (Ryan Riess, The Hershey Company)
- “Predicting the Future of Social Media” (Ian Beacraft, Epsilon)
So, would I recommend attending the summit? You bet. The conference is a great way for social media and digital marketing professionals to get up to speed on what some of the big players in the field are doing to take their brands to the next level. I’m glad I went, and I got to meet some cool people besides–now on to all of those notes I took!