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Social Media Strategies Summit Chicago

Slide from Social Media Strategies Summit in Chicago

Last week I attended the Social Media Strategies Summit in Chicago. I enjoyed the conference, which was held at the Union League Club. Summit sessions focused on evolving and developing social media strategy, content creation and storytelling best practices, and video strategy and marketing best practices.

Presenters represented brands that included Microsoft, Walmart, Kickstarter, The Hershey Company, and American Family Insurance. Several sessions deserve mention for being better than the rest:

  • “Case Study: Best Practices for Storytelling when Working with Influencers and Partners” (Sarah Scroggins, Advocate Health Care)
  • “Lessons in Unconventional Innovation” (Ryan Riess, The Hershey Company)
  • “Predicting the Future of Social Media” (Ian Beacraft, Epsilon)

So, would I recommend attending the summit? You bet. The conference is a great way for social media and digital marketing professionals to get up to speed on what some of the big players in the field are doing to take their brands to the next level. I’m glad I went, and I got to meet some cool people besides–now on to all of those notes I took!

New Single: Chicago USA

Cover art for "Chicago USA" by The Jerrys

My new single, “Chicago USA,” is now available as a free download. The song is a tribute to two of my favorite childhood songs, “Downtown” and “I Know a Place” (both made popular by Petula Clark), as well as my contribution to songs about Chicago. I’ve nothing against “Sweet Home Chicago,” but it’s time for a new Chicago song, and this is what I think it should sound like:

 

Chicago USA

There’s a place I know
where you can go.
Every time you go there
you feel good.
It’s a real cool place to be.
It’s the kind of place for me.
It’s where I want to be–
always something
to be found
always something
going down wow!

Chicago
Chicago USA
Chicago U-S-A!

There’s a place I know
where you can be
anything you want to.
It’s all good.
It’s such a sight to see!
It’s just right for me.
It’s where I want to be–
always something
downtown
always something
going round wow!

Chicago
Chicago USA
Chicago U-S-A!

Music and lyrics ©2016 by Jerry Schwartz

Go ahead. Give it a listen!

Chicago Songs

Chicago at Night

Many songs about Chicago and songs that mention Chicago have been written and recorded over the years, and as one might expect, there’s a huge list of Chicago songs on Wikipedia. Among those about Chicago, here are the ones that stand out to me:

  • Back to Chicago (Duke Tumatoe)
  • Chicago (That Toddlin’ Town) (Fred Fisher)
  • Chicago Bound (Jimmy Rogers)
  • Chicago (Sufjan Stevens)
  • Lakeshore Drive (Aliotta Haynes Jeremiah)
  • My Kind of Town (Chicago Is) (Sammy Cahn and Jimmy Van Heusen)
  • Sweet Home Chicago (Robert Johnson)
  • We’re All Crazy in Chicago (Jonathon Brandmeier)

As a songwriter, I’ve always wanted to add to the list, and I’ve done just that with my upcoming single by The Jerrys, “Chicago USA.” Not just another Chicago song, the tune is also a tribute to two of my favorite childhood songs, “Downtown” and “I Know a Place”—both written by Tony Hatch and made popular by Petula Clark. Stay tuned.

The Jerrys to Play on WZRD

WZRD Wizard

My band, The Jerrys, will play live in the studio at WZRD Chicago 88.3 FM on Thursday, April 21, at 10 PM. Joining me that evening will be Robert Porche (drums and vocals) and Jim Losby (bass guitar and vocals).

Here’s how to listen to the show:

Radio
If you live on the north side of Chicago, tune in to WZRD Chicago 88.3 FM on your radio dial.

Computer
Listen to the live stream.

Phone
Use the Tune In app, available at iTunes and Google Play.

In addition to original music by The Jerrys, we’ve got a surprise or two in store, so grab your favorite cold beverage, kick back, and enjoy the show!

ABOUT THURSDAY NIGHT LIVE
Every Thursday night at 10 pm, WZRD Chicago 88.3 FM welcomes a new live band to the station to play a set. In true freeform fashion, you never know who you’ll hear on the Wizard. Tune in on Thursday nights for live music!